In June, the Phoenix Holocaust Association gave gift cards to caregivers in assisted living, memory care and skilled nursing facilities throughout Greater Phoenix. Nearly 300 caregivers at four different senior residences received a grocery store gift card of $60. The initial campaign was supported by a grant from Albertsons Safeway and donations from the community.

“The success of PHA’s caregiver appreciation campaign went beyond our wildest dreams,” said Janice Friebaum, PHA’s vice president, via email. “We raised $17,000 very quickly. This cause clearly resonated with people. After June, donations kept arriving at our GoFundMe page and by October we realized there were enough funds to recognize caregivers at yet another community.”

PHA surpassed their initial fundraising goal and as a result, another gift card donation was made to caregivers at McDowell Village in Scottsdale.

“When I contacted Michael Brown, executive director of McDowell Village, he had already heard about PHA’s caregiver appreciation campaign,” said Friebaum. “He was immediately enthusiastic and honored to be the fifth and final community to receive grocery gift cards for the 22 caregivers working at their assisted living residence.”

“We have an amazing staff that are dedicated to ensuring our residents have the utmost care and attention,” Brown said. “We are grateful to the Phoenix Holocaust Association for recognizing our staff with this very generous gift.”

“Caregiver work in senior residences is crucial and demanding, and is typically done with great patience and respect,” said Friebaum. “We are thrilled with the overwhelming support of our community and our ability to provide this token of appreciation to these essential workers.”

Volunteers with PHA presented the gift cards at a special recognition event on Tuesday, Oct. 27. JN

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