Kivel Campus of Care, an independent- and assisted-living senior facility in Phoenix, recently launched a campaign to raise money for Alive Inside, a music therapy program that helps memory care patients.

The program provides each resident with an iPod on which family members and friends can recommend music to be downloaded from the resident’s younger years.

So far, all five of the Alzheimer’s patients and dementia residents that use the program have had great success, says Ira Shulman, president and CEO of Kivel. “They perked up, they smiled, they sing along – much more than they would do without it.”

Currently, the iPods are shared among residents and so are frequently not available for use when they really want to use them, says Shulman. Further, because each resident’s specific songs are tied to an iPod, it would be beneficial for each resident to have their own, he says.

“The purpose of our campaign is to try and get each resident their own [unit],” says Shulman. “Each iPod program is about $200 – for an iPod, a case and headphones.”

To help make the Alive Inside program available to all memory patients at Kivel, a tax-deductible contribution can be made by donating online at, writing a check out to Kivel, or dropping off a new or used iPod. Any help bringing music therapy to residents is greatly appreciated, Shulman says.

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