Paths to kosher certification - www.jewishaz.com: Holidays

Passover Planner Paths to kosher certification

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Posted: Wednesday, April 6, 2016 10:00 am

In the 1930s, Rabbi Tobias Geffen of Atlanta began to investigate the hidden ingredients inside mass-produced foods and to evaluate whether those ingredients conflict with kosher laws. He then set a precedent by getting The Coca-Cola Co. to make a kosher-for-Passover version of its soft drink, persuading the company to substitute the grain alcohol used in the processing of its drink to alcohol derived from molasses.

Geffen’s achievement was a response to the fact that in the 1920s, “Coke became an incredibly popular beverage in America,” and “Jews adopted a custom of making it available to children during the Passover seder in lieu of wine,” historian Roger Horowitz – whose book, “Kosher USA: How Coke Became Kosher and Other Tales of Modern Food,” is to be published by Columbia University Press this month – told JNS.org.

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