Elf toy meets its Jewish match: 'Mensch on a Bench' - www.jewishaz.com: Holidays

Elf toy meets its Jewish match: 'Mensch on a Bench'

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Posted: Tuesday, November 12, 2013 5:45 pm

When his son asked for The Elf on the Shelf — the Christmas toy that is said to keep an eye on children and report back to Santa Claus regarding their behavior — entrepreneur Neal Hoffman says he felt an admitted pang of “elf envy” and saw the need to offer something more appropriate for a Jewish child.

“I said to myself that I wished there was a toy and book that was an alternative, that was rooted in Jewish traditions,” Hoffman tells JNS.org.

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