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July 19, 2002/Av 10 5762, Vol. 54, No. 44
Professionals close-up
HELEN S. GOLDMAN
Primo Promos, owner
Nature of business: Distributor of promotional products
What inspired you to begin your business? I found this business when I was looking for a way to work at home, set my own hours and spend time with my children.
What are your greatest accomplishments? I've received the following recognition: IMPACT's Women of the Year, Entrepreneur of the Year - Women's Chamber of Commerce, Celebration of Success Honoree and Athena Award Nominee.
What advice do you offer other professionals? Don't try to do it all yourself. It's OK to hire temporary help or to outsource those functions for which you don't have expertise.
What role does Judaism play in your professional life? My Jewish upbringing has given me a strong ethical basis for my life. I make every effort to treat everyone fairly and try to accommodate others' schedules and budgets.
In what city do you reside? Phoenix
Children: Jennifer Goldman, 29, a guidance counselor in the Deer Valley School District; and Jonathan Goldman, 25, a manager at Walgreen's.
Business address: 815 E. Grovers #46, Phoenix, AZ 85022
Phone: 602-404-8284
Fax: 602-404-2559
E-mail: primo@az.rmci.net
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