Young CEO likes a challenge - Profile

Young CEO likes a challenge

CHARLOTTE AARON | Editorial Intern | Posted: Wednesday, August 12, 2015 10:00 am

“Simplicity is the ultimate sophistication” is a phrase that Arthur Steingart, president and CEO at Symp1e LLC, lives by. Since he founded Symp1e in January 2012, his company has developed Waterall, a Wi-Fi- and Bluetooth-operated irrigation timer, one of the simplest and most efficient of its kind.

“It comes up with the most efficient watering schedules based on plants that you have in your garden or in your lawn,” says Stein­gart. Based on such information and weather, the device computes an efficient watering schedule for any given day.

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