Keep It Cut
Nature of business: Keep It Cut is a men’s hair salon that offers unlimited haircut memberships. A client can get unlimited haircuts for $23 a month or pay $15 for one haircut.
How long have you been in this business? The first Keep It Cut opened Sept. 1, 2013.
What inspired you to go into this business? My business partner and I bought a tax preparation franchise when we were 24, so we could learn the ropes of business, but once we saw how it all worked, we wanted to create something of our own. Keep It Cut is our baby.
What obstacles have you overcome in your career? I opened my first business when I was 24. My business partner and I had no idea what we were doing. After the first year, we were contemplating bankruptcy and complete failure. We didn’t give up though and now, after seven years of tenacity, it is running strong. We took everything we learned from that experience and put it into making Keep It Cut a success. Running two businesses and working full-time as general manager of a 288-unit student apartment complex near ASU is a juggling match to say the least, but I wouldn’t give it up for anything.
What do you consider your greatest accomplishment? I am very honored that by my 30th birthday I was working full-time, owned one franchise business, and was opening another, Keep It Cut, of our own invention. One, because I had to work so hard to get there and that feels rewarding, but also, two, because I have had the chance to impact so many lives positively along the way. Whether mentoring students, or supporting the staff at my businesses, I feel like I am helping support a giant family. It is very rewarding personally when students or employees share with me the difference I have made in their lives while doing my work.
What advice do you have for other businesspeople? First, whenever you hear someone say, “That’s impossible,” that’s your time to shine by thinking outside the box and finding a solution. Keep It Cut isn’t just another hair salon, it’s a whole new way of thinking of haircuts through the membership model. Second, live life personally and professionally with integrity. Do what is right even when no one else is looking and challenge others around you to do the same. We need more leaders to stand up for what is right to make it the norm as opposed to the exception.
How do you contribute to the local community? One of our key tenets in opening Keep It Cut was to ensure philanthropy stays a central part of what we do. We donated free haircuts to support the Phoenix One N Ten LGBT homeless youth fundraiser brunch, volunteered staff to assist with the St. Baldrick’s fundraiser for childhood cancer research and donated raffle prizes for the ASU Relay for Life cancer fundraiser. Any time we have the opportunity to give back to the community, we love to do so.
What role does Judaism play in your professional life? The values of Judaism play out in every aspect of my personal and professional world. Judaism taught me humility, which I use when supervising others; love, which I use when interacting with customers; and compassion, which I use when thinking about how I use what I have to better the lives of others and the world around me.
Jewish affiliations: I am not currently active in any formal Jewish organizations, but rather enjoy my time in less formal settings. Whether gathering with friends for a holiday meal, or visiting friends from my Birthright trip, I enjoy my personal Jewish community.
City of residence: Phoenix.
2824 E. Indian School Road, Suite 3
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