Tamar Daniel

From Twitter to Facebook, from Ireland’s Independent to Vanity Fair, people were talking about Meghan Markle’s shirt.

Last month, the actress appeared at the Endeavor Fund Awards in London with her fiance, Prince Harry, wearing a chic black suit and a menswear-style blouse. The tux was by Alexander McQueen, the shoes were by Manolo Blahnik, but it was that top that caused tongues to wag.

A headline on the Israeli fashion site From the Grapevine asked, “Who designed Meghan Markle’s blouse that everyone is talking about?” The Hollywood Reporter, among other outlets, had the answer: “She styled the look with a white Tuxe bodysuit (yes! an almost-princess in a bodysuit!).”

For Tamar Daniel, 36, all the chatter about Markle’s outfit was especially exciting, given that the Israeli-born designer is the founder and CEO of the company that designed and sold that top.

“People really care what Meghan wears,” said Daniel via email. “The wonderful thing was the royal family media office were very generous about properly crediting the brand to the media channels. It’s meant global exposure on a much larger scale.”

Since its founding in 2015, Tuxe’s high-end bodysuits have been featured in many major magazines, from InStyle to WWD. Part of the company’s appeal, which has a strong following in the Orthodox Jewish community, is its blend of classic style with comfort. For anyone who’s ever gotten annoyed with having to constantly re-tuck a shirt, Tuxe bodysuits are the solution, pairing the clean, chic lines of a sophisticated blouse with the practical assets of an immovable top.

The emphasis on fidget-free fashion, Daniel said, happened organically.

“I can’t think straight if I’m uncomfortable,” said the Philadelphia-based Daniel. “Being able to focus on the task at hand is a basic human right — I can’t stand to think of women feeling restricted or distracted.”

Daniel is committed to engineering Tuxe’s products for maximum ease.

“It comes from passion for women being able to perform at their highest level, with their clothing helping, not hindering that process,” she said.

Daniel, who grew up in Jerusalem and London, entered the fashion world after graduating from Israel’s Shenkar College. She interned for Israeli designer Sigel Dekel, then moved on to London’s TopShop and Anthropologie. But after the birth of her fourth child, Daniel decided to start her own line, having noticed a vacuum in the market for quality shirts women could wear to work every day without coming untucked.

Daniel and her team work hard on making Tuxe’s clothing suitable for all women — even those who worry they don’t have the figure for a tucked-in shirt.

“Our items are always tested by women with different body types and sizes to hear as many perspectives as possible before putting a style into production,” she said. “I personally see that tucking in can be flattering on pretty much every body type, but of course it depends on the pieces and the styling to make it work sometimes. I don’t think tucking in is for every woman, every day. Some days I prefer to wear something free-flowing and kind of hide. But on days where you want to feel put together and empowered — yup, we’ve got you covered.”

Last summer, Vogue wrote an article about Tuxe headlined “Why This Chic Bodysuit Is a Hit Among Orthodox Jews and Corporate Warriors.” But the appreciation from the Jewish community is really just a happy coincidence. “I believe in separating church and state in my business, if you will.”

These days, that business is busy. The Markle publicity, Daniel said, has been a watershed moment for her company.

“Stores from all over have been reaching out — as well as other celebrity stylists. It’s like we had a booth at a trade show without the trade show!” JN

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