Creating a business plan for Israel - Arts & Features

Creating a business plan for Israel

LEISAH WOLDOFF | Managing Editor | Posted: Wednesday, July 6, 2016 10:00 am

Four childhood friends who grew up in Tel Aviv made a decision while serving in the Israeli Army: If they survived, they would devote their lives to a cause.

At age 17, they weren’t sure what that cause would be, but after they returned from a trip to Poland for March of the Living, they knew they wanted to someday establish an organization that would help ensure that atrocities like the Holocaust would never happen again. 

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